Saudi National Bank
To engage visitors at Riyadh Season and collect data in an out-of-the-box way, Pen2Paper developed an ATM-shaped photo-booth for SNB. The photo-booth contained a screen with a custom progressive web app (PWA) that we had also designed and developed. The app would ask for the name, contact details and consent of the participant, then snap a photo with a custom SNB filter on it. The photo could then either be printed in a Polaroid-style card, or emailed to the user.
Project Type
interactive data collection and brand engagement activation
Date
3/8/2024
Location
Saudi Arabia, Riyadh
The process
To engage visitors at Riyadh Season and collect data creatively, Pen2Paper developed an innovative ATM-shaped photo booth for SNB. The booth featured a screen integrated with a custom progressive web app (PWA) designed and developed by our team. The app guided users through a seamless process where they entered their name, contact details, and consent before having their photo taken with a custom SNB filter. Participants could choose to have their photo printed as a Polaroid-style card or emailed to them, creating a memorable experience while effectively gathering valuable data for SNB.