Case Studies
Activations
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We provide a broad range of marketing services to clients across multiple sectors . FMCG, Pharmaceutical, OTC Pharmaceutical, Real Estate, Telecommunications, Retail, Automotive & IT / Technology.
Ferrari Hotel Car Display
Objective:
Increase sales
Activity:
Displayed the Ferrari car at the Aseelah Hotel in Jeddah. Professional drivers from Italy accompanied the customers during their test drives
Result:
2 cars were sold around the activation.
Cofique University Campaign
Objective:
Introducing the Cofique Coffee sachet
Activity:
Installed a promotional table with promoters at universities across Riyadh, Jeddah and Damman for 2 weeks and distributed coffee cups to students to taste the product
Result:
Increase in sales by 6%.
Cookielicious in store Sampling
Objective:
Create brand awareness in Saudi Arabia
Activity:
Displayed a promotional stand in supermarkets across Riyadh, Jeddah and Dammam for tasting 2 different flavors
Result:
Increase the market share by 12% which resulted in repeating the activation for the client in Q4 2019 using the same concept.
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Bentley
Objective:
Increase of sales
Activity:
Displayed the Bentley car in resorts across Riyadh, Jeddah and Dammam. Professional drivers accompanied the customers during their test drives. Porta cabin/mobile showroom included samples of the available colors, interiors, and features of the product
Result:
3 cars were sold around the activation.
Caprice
Objective:
Sampling for the launch of the brand
Activity:
Displayed a promotional stand with a promoter in supermarkets
Result:
Increase in sales by 17% among the biscuit category
Hankook University Campaign
Objective:
Knowing how to change tires
Activity:
Challenged students in all of Jeddah, Riyadh, Dammam and Makkah Universities to change tires
Result:
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MAGGI
Objective:
Sampling for the launch of the premium Excellence Soup
Activity:
Our promoters roamed malls with the highest footfall in Riyadh, Jeddah & Dammam to distribute the 4 different soup flavors
Result:
Sales increased by 9%
GMC Off Road Drifting Camp
Objective:
Launch of the new Sierra Truck & off-road demonstration for guests to experience the truck performance
Activity:
est drive for the GMC Sierra for 4 weekends in Jeddah, Riyadh and Dammam. Bikes were available for guests for entertainment in addition to camels, falcons, Bar-B-Q, Music and other forms of amusements to entertain the guests
Result:
5 cars were sold
Godiva
Objective:
Godiva is a well known premium chocolate. The brand have Launched a lower range chocolate named “master pieces” and wanted to create awareness
Activity:
We have displayed a promotional stand for 2 weekends with promoters in supermarkets across Riyadh, Jeddah and Dammam for tasting
Result:
Penetration of market with 8% market share
Huggies In Store Activation
Objective:
Huggies had a challenge in selling its products, the objective was to increase direct sales
Activity:
We created a promotional table for 4 weekends in Riyadh, Jeddah & Dammam with a promoter to showcase the diaper to mothers & invite her to touch and feel its material.
In parallel, Huggies had a discount offer to push sales.
Result:
Sales increased around 11% around the activation period
HP Laptops in Universities
Objective:
Create awareness for the launch of the new HP laptop (15 – bp103nx)
Activity:
We displayed a promotional stand with promoters at Riyadh Princess Noura University and Dammam University to engage with females to learn about its features for 1 Week.
Result:
HP laptop sales increased by 8%
KOTEX
Objective:
Increase Sales
Activity:
Our promoters at Pharmacies approached women who had the intention of
buying panty liners from competitive brands. The promoter approached the women, introduced Kotex Maxi and tied to convince her to switch. If the woman switched to Kotex, the promoter would give her a discount voucher of 50% off the current purchase. In parallel, we activated a game related to information about Kotex, answering correctly, would allow them to win a gift from Kotex
Result:
The sales increased by 18% with Kotex running out of stock at the pharmacies during the activation
Lipton
Objective:
Sampling for Lipton Ice tea Peach and Lemon flavors at Universities
Activity:
Our target was to distribute 1,500 samples at the universities. We had entertainment during the sampling where we have incorporated a Graffiti wall and hired a famous Graffiti artist to draw pictures requested by the students. In parallel, we have activated a competition between students to draw their dream in life for an opportunity to win products from Lipton
Result:
HP laptop sales increased by 8%
Nadec
Objective:
Create awareness for the launch of Nadec natural juices
Activity:
An activation was implemented in stores and in supermarkets with promoters around the stands. The concept design of the stand was inspired by a palm to emphasise about the fact that the juices are fresh without preservatives or added sugar. To increase engagement with people, a mixer was available at the stand giving the opportunity for people to mix their favourite fruits / juice
Result:
The campaign was successful gaining 7% market share from its competitors
Maserati
Objective:
Maserati had a challenge in sales for Nevante & Ghibli cars in Dammam.
Activity:
We displayed the cars at Universities in addition for immediate test drives for these 2 cars at Universities for 3 days
Result:
4 Ghibli & 2 Nevante were sold during the activation
NEW LOOK Discounted Vouchers Campaign
Objective:
Create awareness for New look and increase sales
Activity:
We hired promoters to distribute 40% discount vouchers across all universities in Riyadh, Jeddah, Dammam, UAE, Qatar, Oman, Kuwait & Bahrain.
Result:
New Look Sales increased by 23%
Nescafe University Sampling
Objective:
Tasting campaign at Universities
Activity:
We installed a promotional stand at Universities targeting students across Riyadh, Jeddah & Dammam whilst distributing cups of coffee to students in the morning before they entered their classes
Result:
Instilling top of mind awareness
Hyundai
Objective:
Create awareness for Hyundai Kona around its launch period and give the opportunity for people to experience the car & its features
Activity:
e displayed the cars at Universities to target students, in addition to 2 available vehicles for immediate test drives. We have integrated ipads with the stand to increase the engagement with students and activated a competition called “colour your Kona” which is an application to colour the car for a chance to win a smart pen branded by Hyundai
Result:
7 cars were sold in Effat University Jeddah and 11 in Princess Noura University Riyadh and 4 in Imam Abdulrahman Bin Faisal Dammam
Sony
Objective:
Create awareness for the launch of Sony new water proof mobile
Activity:
We have designed and produced podiums and displayed them in Universities across Riyadh, Jeddah & Dammam. An Aquarium containing the mobile was installed to highlight on the water proof feature of the phone
Result:
Sony gained 15% market share
Nana
Objective:
Create awareness for Nana new product Fresh Protect & Maxi
Activity:
We created a promotional table at Universities, theme parks and Gyms for 1 month across Riyadh, Jeddah and Dammam. We hired promoters to distribute samples for the 2 different products
Result:
Market share increased by 7%
Nadec Greek Yogurt
Objective:
Launch Nadec Greek Yogurt
Activity:
We designed a stand with tables in 3D object design having the same shape of the Yogurt packaging. The activation was implemented in 21 universities across the kingdom. Promoters were present during the activation to engage and distribute the 3 different flavours of the Yogurt to people for a taste test
Result:
Nadec gained 8% Market share from its competitors
Samsung VR Try Outs
Objective:
Create awareness & trial for Samsung Virtual Reality
Activity:
We hired Roaming Promoters with Samsung VR try-outs in malls next to the mobile shops areas in Riyadh & Jeddah
Result:
Increase in sales during and after the activation
Saudia Official Sponsor of the Professional League Activation
Objective:
Launch Nadec Greek Yogurt
Activity:
Production of 10M X 10M Stand with tailored made engaging activities
Exposing the brand to more than 80K + & distribution of more than 300 games tickets to public
Rental Permits & Implementing the Idea. December 2017
Result:
Nadec gained 8% Market share from its competitors
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