Nissan
At Riyadh Season 2022, Pen2Paper designed a dynamic activation for Nissan that electrified attendees. Through immersive experiences and cutting-edge technology, we transformed Nissan's space into a hub of innovation and discovery. From a live display of Nissan’s latest models to interactive displays showcasing their new features, our activation captivated audiences and solidified Nissan's position as a leader in the local automotive scene.
Project Type
event activation and brand experience campaign
Date
3/8/2024
Location
Saudi Arabia, Riyadh
The process
At Riyadh Season 2022, Pen2Paper created an electrifying activation for Nissan, turning their space into a center of innovation and excitement. The process began with designing an engaging layout that highlighted Nissan's latest models through live displays. We integrated interactive elements that allowed attendees to explore the new features of each vehicle using touchscreens and augmented reality. Cutting-edge technology was employed to create immersive experiences, drawing in audiences and deepening their connection with the brand. The activation not only captured attention but also reinforced Nissan’s reputation as a leader in the local automotive market.