Roshn
Pen2Paper collaborated with Roshn, the leading real estate developers in KSA, for their booth at the 2021 edition of the Riyadh Season. Working hand in hand with the client, we delved deep into their brand ethos and aspirations to conceive a booth that would not only impress but also leave a lasting impact on visitors.
Inspired by the luxurious architectural designs that the company is famous for, we crafted a booth that felt both private yet open at the same time. This booth quickly became the setting for many business meetings, real estate inquiries and closed deals between interested passersby and the client.
Project Type
exhibition booth design and brand engagement activation
Date
3/8/2024
Location
Saudi Arabia, Riyadh
The process
Pen2Paper collaborated with Roshn, Saudi Arabia's leading real estate developer, to create a memorable booth for the 2021 Riyadh Season. Working closely with Roshn, we immersed ourselves in their brand ethos and aspirations to design a booth that captured the luxurious architectural style they are renowned for. The booth was designed to feel both private and open, creating an inviting yet exclusive atmosphere. It quickly became a hub for business meetings, real estate inquiries, and successful deals, leaving a lasting impression on visitors and reinforcing Roshn's prestigious image.