Nova Water
At Formula 1, speed is the name of the game, and what better way to demonstrate speed than through the quick delivery of water to racegoers?
Our activation for Nova Water in the Jeddah Grand Prix saw the training and deployment of both stationary and mobile promoters distributing water bottles all throughout the mega-complex.
The objective of raising awareness and properly positioning Nova Water as the official hydration partner of Formula 1 was successfully achieved as several thousands received timely hydration from our army of promoters.
Project Type
event activation and brand positioning campaign
Date
3/8/2024
Location
Saudi Arabia, Jeddah
The process
Pen2Paper orchestrated a dynamic activation for Nova Water at the Jeddah Grand Prix, aligning with Formula 1's emphasis on speed and efficiency. The process involved the meticulous training and deployment of promoters, both stationary and mobile, to ensure the swift and widespread distribution of water bottles throughout the event's vast complex. The team coordinated logistics to ensure that water was available at key locations, positioning Nova Water prominently as the official hydration partner. By executing this seamless operation, Pen2Paper successfully raised brand awareness and ensured that thousands of racegoers received timely hydration, reinforcing Nova Water’s association with the high-energy atmosphere of Formula 1.